Brand Evolution, from GOODAY to MELINCO!

Ever since its inception, Melinco has embraced progress as an indispensable keyword on its path of development. With the onset of 2024, Melinco has unveiled a rejuvenated brand identity (VI), interpreting its brand philosophy through a fresh visual design—inviting peers from all walks of life to witness Melinco’s new stance as it looks to the future.

Before the Upgrade ▼

After the Upgrade ▼

This revamp is a comprehensive new interpretation and articulation of Melinco’s brand image. The concept of the "Smiling Home" serves as the super symbol for the brand, complemented by a warm and vibrant dash of orange that not only illuminates the entire logo but also mirrors the scene-setting impact of Melinco’s premium wall panels within a space.

The Curve of a Smile – The Companion of a Delightful Life

Incorporating a smile’s curve into the letter "M," adorned with bright and robust orange, the logo conveys admiration for the finer things in life and symbolizes Melinco’s commitment to delivering warmth and joy through superior products and attentive service. It’s this dedication that ensures our customers can face a brilliant life with a smile in spaces accentuated by Melinco’s offerings.

Impression of Home – Exceptional Quality, Safe and Reliable

The "M" in the logo evolves into an outline reminiscent of a building, implying the symbol of a home. Home is a sanctuary, and comfort is the ultimate pursuit. Wherever home is, Melinco is there too, offering high-end wall protection as our core product, and continuously providing customers with green, eco-friendly, and reliable wall decor solutions—building a beautiful future together.

Minimalism – The Pursuit of Simplified Aesthetics

Minimalism is the pursuit of quality through refinement and focus, aligning perfectly with Melinco's increasingly lean and efficient business ethos.

The new LOGO, crafted to meet modern aesthetic standards, presents a simplified, elegant, and high-quality brand persona to the public. The design embodies the current international trend in logo development, aligning with Melinco's grand international aspirations. It's distinct and easily recognizable, casting a lasting brand impression.
Looking ahead, Melinco will comprehensively advance the integration and application of the new VI in brand promotion, store development, and channel expansion.